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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  2. The Evolution of SERPs and User Behaviors

    What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics? Our job is at the mercy of search engines and as they improve, we have to improve with them.

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you have some coding skills, you can even edit any breaks within their tool and integrate it back in with some email platforms. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. I was part of the relocation effort and the number of decisions that had to be made to move...