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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as: Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know...

  3. Social Media Monetization in a 'Mobile First' World

    Other established players like Tumblr and Pinterest are in the earlier days of monetizing through advertising, but they too have native ad units that integrate into their content experience. As much as Silicon Valley's ethos is the constant pursuit...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Business strategy: The most important function in a content marketing strategy lies in the ability to integrate it to your core marketing goals. Their expertise helps ensure that your content efforts integrate in a useful way with your larger...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Make sure you integrate each of the following to enhance the user experience and allow customers to interact with your brand on each of your local landing pages: A strong local search presence and visibility has always been important for multi...

  6. Pinterest Acquires VisualGraph to Boost Image Recognition

    VisualGraph will be Pinterest's fourth acquisition, and one of many strategic partnerships it has leveraged to integrate itself into the daily life of web users everywhere. Pinterest is refining its relevance capabilities with acquisition of...

  7. 4 Ways to Expand PLA Success in 2014

    As this format matures, the ecosystem will continue to innovate with techniques to seamlessly manage and integrate PLAs into marketers' overall digital plans. Google's Product Listing Ads (PLAs) have become one of the premier ways for online...