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Insurance Industry

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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance. Reddit Ads: Reddit isn't for every industry out there (due to it's young, male demographic).

  2. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    For auto insurance, Monday mornings in highly profitable geos are a great example. Let's look at some top tips on enhanced campaigns from experts from the industry. The final 25 percent (or roughly 2 million) campaigns that have held out until the...

  4. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Similarly HitTail has preserved the keyword list their clients have earned for over 5 years now, therefore that tool seems like a good insurance plan to me against a keywordless future. The SEO tenet it is based on is so simple, so utterly...

  5. Guidelines for Running a Successful Competitor Brand Name Campaign

    For example, if you manage a health insurance provider's account, you may not want to bid on "Aetna" but should definitely be bidding on "Aetna dental plans" and "Aetna health insurance". With only a few advertisers bidding on competitor brand...