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Insurance

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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Insurance (11 percent decline in the Google Places results) Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources pertaining to life insurance, obtaining a mortgage, and many more But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    For instance, an insurance site might ask users a few questions to determine what insurance needs that user might have. These questions determine what type and amounts of insurance a homeowner might need and how those needs could change over time.

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance. There's no other way to put this: If you aren't upping your content game in a big way this year...

  5. Google, Bing, Yahoo Ordered by French Court to Block Video Streaming Sites

    Previously, they were taking the court regarding Google’s privacy policy as well as a $65,000 fine over Google’s Suggest offering the word “crack” after the name of the France insurance company. Typically, Google gets pirated content sites out of...

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He did say they are continuing their work on some specific keywords that tend to be very spammy, including “payday loans,” “car insurance,” “mesothelioma,” and some porn keywords. Matt Cutts kicked off day two at Pubcon with another of his...