SEO News

Insurance

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  1. On-Page Optimization for Multilingual Sites

    A literal French translation of “car insurance”, for example, is “l'assurance automobile”. On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Similarly HitTail has preserved the keyword list their clients have earned for over 5 years now, therefore that tool seems like a good insurance plan to me against a keywordless future. New CEO, Rob Walling's plan was to quietly relaunch his new...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  4. Guidelines for Running a Successful Competitor Brand Name Campaign

    For example, if you manage a health insurance provider's account, you may not want to bid on "Aetna" but should definitely be bidding on "Aetna dental plans" and "Aetna health insurance". While some SEM account managers may frown on this, this...

  5. Google Rolls Out Car Insurance Comparison Shopping in UK

    Google is rolling out their car insurance comparison service across the UK. John Paleomylites, former Managing Director at BeatThatQuote.com, now works for Google and is listed as the contact person for Google’s car insurance comparison service in...

  6. Google Sued by Germany’s Former First Lady for Prostitution-Related Search Suggestions

    Google was fined $65,000 earlier this year in France, after refusing to remove autocomplete suggestions that labeled a French insurance company a “crook. This time, Germany’s former First Lady, Bettina Wulff, is taking the search giant to court.

  7. Inbound Marketing in Various Languages

    A dictionary translation of "car insurance" into French, for example, gives the term "l’assurance automobile". Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing...