Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed purchases related to their mobile activity. Mobile is movin’ on up as a preferred device for...
Query for "best health insurance plans for single men". When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword...
Blogs with no identity – What the heck do weight loss, payday loans.and life insurance have in common? Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for...
Freid said bidding on your competitor's brand names is a common practice, especially in more competitive industries such as auto insurance, life insurance, loans, and banking. Our jury of PPC experts had plenty to say about this hotly debated topic.
Think about “Flo” or the “Gecko” in the insurance ad world. A hasty start or too much enthusiasm without a lot of research to support it almost always leads to increased budgets, disorganization, and an unexamined course of action rather than a win.
Can an insurance company use crowdsourcing to take a function typically performed by an ad agency and outsource it to an undefined (and fairly large) network of people in the form of an open call? It’s the online home of the company’s commercials...
A literal French translation of “car insurance”, for example, is “l'assurance automobile”. On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO...
Similarly HitTail has preserved the keyword list their clients have earned for over 5 years now, therefore that tool seems like a good insurance plan to me against a keywordless future. New CEO, Rob Walling's plan was to quietly relaunch his new...
Industries such as Medicare and life insurance utilize PPC as one of their primary lead generation tactics. According to a recent study done by Google and comScore on the health insurance industry, seniors clicked on an average of seven links per...
Brand channels like Gillette is American Family Insurance have access to what are called “gadgets” and “Engagement Products. When it comes to marketing on YouTube, advertisers don’t often pursue this video platform’s keen power to drive direct...
Nobody wants a mortgage or a car or life insurance. Ah, mid-December! Unless you’re Amazon, it’s the quietest time of the year for most of us in the SEO industry. Of course, SEO life returns to its normal, breakneck pace come January, but for now...
Other positive quality of life indicators reported in the survey were that over 50% of employees enjoyed the full suite of company benefits such as insurance and pension and more than 2 weeks vacation time.
Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...
Companies who go to sign up for an account will also find case studies on companies such as Etsy, Organized Interiors, and Petplan Insurance, all of whom are actively using Pinterest to promote themselves.
How many content pages are about "car insurance"? Imagine you are trying to sell "car insurance. Start by cutting for gender and age (for instance, keeping car insurance as the example, exclude everyone under 18 and over, say, 85).
For example, if you manage a health insurance provider's account, you may not want to bid on "Aetna" but should definitely be bidding on "Aetna dental plans" and "Aetna health insurance". While some SEM account managers may frown on this, this...
Google is rolling out their car insurance comparison service across the UK. John Paleomylites, former Managing Director at BeatThatQuote.com, now works for Google and is listed as the contact person for Google’s car insurance comparison service in...
Google was fined $65,000 earlier this year in France, after refusing to remove autocomplete suggestions that labeled a French insurance company a “crook. This time, Germany’s former First Lady, Bettina Wulff, is taking the search giant to court.
For the term ‘car insurance’, AOL is showing four ads above organic listing opposed to Google which normally shows three advertisements. These partners have been made up of the likes of AOL, ASK.com, CNN and others.
A dictionary translation of "car insurance" into French, for example, gives the term "l’assurance automobile". Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing...
