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Insurance

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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    For instance, an insurance site might ask users a few questions to determine what insurance needs that user might have. These questions determine what type and amounts of insurance a homeowner might need and how those needs could change over time.

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance. There's no other way to put this: If you aren't upping your content game in a big way this year...

  3. Google, Bing, Yahoo Ordered by French Court to Block Video Streaming Sites

    Previously, they were taking the court regarding Google’s privacy policy as well as a $65,000 fine over Google’s Suggest offering the word “crack” after the name of the France insurance company. Typically, Google gets pirated content sites out of...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He did say they are continuing their work on some specific keywords that tend to be very spammy, including “payday loans,” “car insurance,” “mesothelioma,” and some porn keywords. Matt Cutts kicked off day two at Pubcon with another of his...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    A compelling case for remarketing on display is for services that renew once per year, like insurance. RLSAs are really flexible. As a feature it opens up a lot of potential strategies. This article will look at some smart strategies evolving for...

  6. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...