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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In fact, according to the Content Marketing Institute, the most effective B2B marketers allocated 39 percent of the marketing budget to content in 2013. Content performance marketing is the future and it is a "full speed ahead" journey.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. In branding yourself as a resource, you're also branding yourself as their go-to source online...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. If you dip a toe into spammy waters where guest blogging is essentially scattershot article...

  4. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Analytics can already run over https if you tell it to in the JavaScript Code,” noted Thom Craver, Web and Database specialist for the Saunders College at Rochester Institute of Technology (RIT), “There's no reason why Google couldn't make this...

  5. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    In his Smart Mobile Marketing presentation, with co-presenter Deborah Hall of web2mobile, The Mobile Institute founder Michael J. Market to people based on their circumstances (i.e.a woman who identifies as pregnant or a new mother is almost...

  6. Google Adds Republican Lobbyist

    Among Google's lobbying targets in the fourth quarter: Congress; President's office; Federal Trade Commission; Commerce Department; National Telecommunications National Institute of Standards Federal Communications Commission; Library of...

  7. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    Watts is also an adjunct senior research fellow at Columbia University, and an external faculty member of the Santa Fe Institute and Nuffield College, Oxford. Only by understanding how and when common sense fails, Watts argues, can we improve how...