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  1. Why an Optimized Content Strategy is Crucial for Social & Search

    The base of the definition (content marketing) comes from our friends at the Content Marketing Institute and is adapted it to take into consideration the concept of “optimized”. Benefits t foretell the future, but I’m confident that a strong...

  2. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Analytics can already run over https if you tell it to in the JavaScript Code,” noted Thom Craver, Web and Database specialist for the Saunders College at Rochester Institute of Technology (RIT), “There's no reason why Google couldn't make this...

  3. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    In his Smart Mobile Marketing presentation, with co-presenter Deborah Hall of web2mobile, The Mobile Institute founder Michael J. Market to people based on their circumstances (i.e.a woman who identifies as pregnant or a new mother is almost...

  4. Google Adds Republican Lobbyist

    Among Google's lobbying targets in the fourth quarter: Congress; President's office; Federal Trade Commission; Commerce Department; National Telecommunications National Institute of Standards Federal Communications Commission; Library of...

  5. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    Watts is also an adjunct senior research fellow at Columbia University, and an external faculty member of the Santa Fe Institute and Nuffield College, Oxford. Only by understanding how and when common sense fails, Watts argues, can we improve how...

  6. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Several companies may file briefs supporting Rosetta, including including Viacom (which is also gearing up to battle YouTube), Ford Motor Company, Carfax, Blue Destiny Records, The Media Institute, ConvaTec, Guru Denim, Monster Cable, PetMed...

  7. Augmented Reality (AR): A New World Order - SES San Francisco

    Gene Becker (Lightning Laboratories) is moderating this session, with speakers: Howard Ogden (Augment Reality), Lisa Murphy (metaio), Michael Liebhold (Institute for the Future), Mathijs Gajentaan (Winvolve), and Jay Wright (Qualcomm).

  8. Top Stories at SES Chicago 2009 on Day 2

    He's authored the best-selling books, Information Architecture for the World Wide Web and Ambient Findability, and has consulted with such organizations as AT&T, Harvard, IBM, Microsoft, the National Cancer Institute, Vodafone, and Yahoo!

  9. A Look Back, and a New Beginning

    Online courses such as SEMPO Institute or Search Engine College are great for self-paced students. Regardless, it's fueling the fire for future SEM educational programs to become better. Future of SEM Education

    Published
  10. Yahoo Confirms Icahn Proxy Fight

    A University of Michigan graduate with a degree in business administration and a J.D.degree from Columbia University Law School, Shaye is also a Fulbright Scholar, member of the New York State Bar, and serves on the Board of Trustees of the Motion...