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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...

  2. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google Plus Your World. By incorporating my friends’ and acquaintances’ opinions and expertise into the full search experience, GPYW takes advantage...

  3. Nomenclature: The Industry Case For and Against SEO

    In the past four years or so, we’ve seen varying levels of hysteria over Google Suggest (later renamed Autocomplete), Search Options, Social Search at the bottom of the SERPs and later incorporated in organic results, Realtime Search, Google...

  4. Google Shows Evolution of Search, Launches Interactive Timeline

    In the more recent past, Google has focused on speed, with Quick Answers seeing upgrades in 2010 and 2011 and with 2010's Google Instant bringing users results before they even finish typing, though it seems many Google searchers are ignoring this...