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  1. Leveraging Twitter & Facebook Ads at #SESChi

    Twitter’s interest targeting has been a great feature to really finely target messaging to individuals,” he said. Also, having the ability to delivering specific messaging to individuals has helped keep current audiences from feeling like they are...

  2. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    But the immediacy of YouTube video, the constantly refreshed content and clear messaging is what keeps viewers coming back for more instruction, and the needed materials. Most uptake happens organically and by word of mouth, but VeryPink also uses...

  3. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    Having six different tweets to play with means you can tweak messaging and give additional info about your campaign or offering when you can’t it all into just 140 characters. Twitter now has 100 million active users generating some 200 million...

  4. Yahoo! Launches Mobile Site for U.S. Hispanic Users

    Stay connected through access to email and social networking accounts from the most popular Web providers, as well as instant messaging, address book, and calendar functions. s award-winning mobile Search, editor-selected content, and U.S.and...

  5. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Once e-marketers analyze their website traffic by behavioral segmentation, targeted outbound marketing messaging can be used with search advertising to drive specific behavioral segment traffic to e-commerce websites, where personalization...