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  1. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Search Engine Watch (SEW) asked Mike Proulx (MP) five questions about his upcoming keynote. Here are his answers: Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not...

  3. Does Your PPC Budget Match Your Conversion Optimization Budget?

    Sites like 99designs, DesignCrowd, and DesignContest are wonderful places to blow some cash in search of a breakthrough. The click can be perfect – the right person at the right time seeing the right ad message – but if the landing page you’ve...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...

  5. Google Search Plus Your World: The Peer to Peer Evolution Continues

    And since my friends can see each other’s responses, they can iterate their answers and get even closer to my search intent. Instead, it came about via Facebook and Twitter, two places where you could ask a question of your entire social network...

  6. Nomenclature: The Industry Case For and Against SEO

    In the past four years or so, we’ve seen varying levels of hysteria over Google Suggest (later renamed Autocomplete), Search Options, Social Search at the bottom of the SERPs and later incorporated in organic results, Realtime Search, Google...