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  1. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  2. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Are you seeing less than 10 results in your Bing search results? So now you might only see eight search results on Bing for some queries, rather than the typical 10. Starting last week, Bing began changing up their search engine result pages (SERPs).

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Search Engine Watch (SEW) asked Mike Proulx (MP) five questions about his upcoming keynote. Here are his answers: Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...

  5. Google Search Plus Your World: The Peer to Peer Evolution Continues

    And since my friends can see each other’s responses, they can iterate their answers and get even closer to my search intent. Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google Plus Your World.