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  1. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    She publishes a new video every week – a discipline that keeps verypink.com at the top of natural search results on YouTube. Most uptake happens organically and by word of mouth, but VeryPink also uses YouTube TrueView in-search and in-display ads...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...

  3. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    More than 50 percent of calls placed to local search ads through Telmetrics’ call measurement network are from mobile phones. Local Search Apps Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or...