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  1. Driving Consumer Insights With Mobile Analytics

    Add filters to the new profiles (not the original profile! To add a layer of complexity, if you're developing for Android you have other things to consider as well. Once you've created the profile, you can then can go back in to the setting and add...

  2. Does Your PPC Budget Match Your Conversion Optimization Budget?

    While many design decisions aren’t earthshaking, they do add up. Sites like 99designs, DesignCrowd, and DesignContest are wonderful places to blow some cash in search of a breakthrough. After all, all those clicks cost money, and they can add up to...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...

  4. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    More than 50 percent of calls placed to local search ads through Telmetrics’ call measurement network are from mobile phones. Local Search Apps Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or...

  5. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Q3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S.and globally...