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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday gifts before Halloween. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. That was an instant injection of credibility and changed NDN's direction in a very positive way. But digital marketers can be forgiven if they aren't...

  4. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an instant karaoke machine.