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  1. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. That was an instant injection of credibility and changed NDN's direction in a very positive way. But digital marketers can be forgiven if they aren't...

  3. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an instant karaoke machine.

  4. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Other top U.S.search destinations: And let’s not forget George Alexander Louis – aka the “Royal Baby” – who became an instant celebrity this year, topping the list of questions at Ask.com in 2013 with the query: “What is the Royal Baby’s name?

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Although search and social elicit different behaviors, they have a strong impact on one another. What if I search for a specific product from a particular brand? To see the full picture, marketers must leverage channels such as search, where there...