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  1. SEO vs. SEM Timelines: A Medical Analogy

    So how do you explain to your boss or client how SEO works and when to expect results? When you get sick or have an infection, antibiotics aren't going to provide instant relief. Nonetheless, they know it's important and just want to see results.

  2. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an instant karaoke machine.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. It’s likely that organic posts with high engagement...