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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Since content marketing is a long-term game, it's easy to sometimes lose focus, get disheartened and give up when instant results don't roll in. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data...

  2. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an instant karaoke machine.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. It’s likely that organic posts with high engagement...

  4. Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop

    Combining autocomplete with Bing Snapshot Search – an element that resembles Google's Knowledge Graph – the new and improved Bing Autosuggest shows near instant information in an area attached to the search box.