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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    A customer's unique path to conversion can reveal telling insights, such as what messages he or she responds to on which devices and so much more. Earned media activity can be an excellent indicator of high performing messages for brands to amplify...

  2. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    While sharing happens on social media, 80 percent of sharing is still being done through email, texting, and instant messages. Know Your Audience. Well. Covario's search conference started off with an introduction from founder and CEO Russ Mann.

  3. Inbound Marketing in Various Languages

    Consumers are no longer passive recipients of direct marketing messages (if they ever were). Inbound marketing won’t deliver instant results, but it can be cost-effective way to boost sales and engage with customers across different language and...

  4. UK Reopens Google Street View Wi-Fi Investigation

    The ICO said it now believes information relating to IP addresses, telephone numbers, email messages, instant messages and their content, login credentials, and information relating to the use of online dating and pornographic sites were all...

  5. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Bid for position 1 to 5 to be on Page 1 for mobile results but many searches will end up with only 1 to 3 ad messages on first page results. Mobile searchers are looking for “instant gratification” (call, buy, or download now) and want to see 1...

  6. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    Ensure the most relevant information is presented concisely with compelling messages that drive the user toward an easy purchase decision. Optimize your mobile web presence to account for smaller screens and the user’s need for instant gratification.

  7. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    You'll need to continue tweeting great, shareable content via both regular and Promoted Tweets, so your followers continue to get frequent updates on your messages and promotions. Marketers shouldn't just set the Promoted Tweet and forget about it...

  8. The Revolution Will Be Streamed -- Operation Payback: Protest or War?

    It really is that simple and that complex because there's no real leader (just a moderator who seems to kick people out for using colors, cap locks, and underlines in their messages), yet they seem to hold together quite well.