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  1. SEO vs. SEM Timelines: A Medical Analogy

    My office uses doctors and medication as an analogy and it seems to get the message across. When you get sick or have an infection, antibiotics aren't going to provide instant relief. Search engine marketing (SEM), or paid search advertising, can...

  2. LivePerson Says Bouncing is Single Worst Action a User Can Take

    LivePerson may be most recognized for their instant chat software for websites which enables your customer service team to respond to users in real time whilst they are browsing your website, but this is just one piece of the suite of content...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Simple: Because great marketing is about getting the right message to the right person at the right stage in the process. Call to Action: Absolutely uber-critical is the colour, placement and message on your conversion buttons.

  4. How to Make Videos for YouTube Mobile

    Remember, branding is the satisfactory repetition of a message. One benefit to this over using a massive video-sharing web portal is you can gain instant "stickiness" with certain easy-to-use and free Wordpress plug-ins so your post will display...