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  1. How to Avoid PR Disaster With a Social Media Policy

    As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and shared on Facebook with a behind the scenes shot on #Instagram. The company picnic and holiday party just got...

  2. Visual Storytelling: The Key Weapon to Content Marketing

    Pinterest and Instagram continue proving this out, and every competent marketer on Facebook can point to the power of imagery. There have been several cases of higher engagement levels on in-the-moment photos (like the kind frequently captured on...

  3. The 16 SEM Managers You’ll Meet During Your Career

    They’ll also keep you up to date with pictures of their lunch on instagram. Throughout your career as a SEM manager you will most likely connect with many other marketers. Through social media, meet-ups, or conferences you’ll meet some interesting...