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  1. Combining Social & Content to Earn Visibility & Earn $$$

    When you're done observing, go to the next step and actually ask your audience what they like - focus groups and questionnaires still work - and can provide useful insights. Advanced Twitter search Barone also stipulated that in order for you to be...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In reviewing the study, several insights stand out. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in...

  3. 4 Critical Elements of a Successful Content Marketing Team

    By having access to this kind of talent and expertise, you'll be able to infuse your content with insights and language that will make all the difference when prospects see your materials. As agencies move to specialize in content marketing and...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can non-Super Bowl...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. Conversely, the insights gained from marketing must...

  6. Top 10 SEO New Year's Resolutions for a Successful 2014

    For those starting out in search, you have a unique perspective and valuable insights in the questions you ask. Although the initial outcome may be more less money in the bank, investing in data-informed areas of opportunity will almost definitely...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    As a result of this yearlong brainstorm came a good amount of content strategy insights. How many people out there search for things via their mobile browser, specifically when on the go? Simply that people want to learn about content; how to...

  8. How to Build Your First Content Marketing Strategy

    Get your customers talking and you may be surprised at the insights you gather. Helps your site rank well in search engines. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space. Actioning strategic insights and dealing with a lack of resources.