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  1. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  2. Combining Social & Content to Earn Visibility & Earn $$$

    When you're done observing, go to the next step and actually ask your audience what they like - focus groups and questionnaires still work - and can provide useful insights. Advanced Twitter search Barone also stipulated that in order for you to be...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In reviewing the study, several insights stand out. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in...

  4. 4 Critical Elements of a Successful Content Marketing Team

    By having access to this kind of talent and expertise, you'll be able to infuse your content with insights and language that will make all the difference when prospects see your materials. As agencies move to specialize in content marketing and...

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can non-Super Bowl...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. Conversely, the insights gained from marketing must...