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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Information collected through cookies can help marketers piece together a consumer's path to purchase and provide insights into a searcher’s actions. A customer's unique path to conversion can reveal telling insights, such as what messages he or...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    If you aren't yet up to speed, more information on each ad type is available on the Google Think Insights website. Four sessions presented by Googlers throughout the day spanned advice and insight mobile apps and analytics, navigating SEM in a...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space. Actioning strategic insights and dealing with a lack of resources.