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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Information collected through cookies can help marketers piece together a consumer's path to purchase and provide insights into a searcher’s actions. A customer's unique path to conversion can reveal telling insights, such as what messages he or...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.