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  1. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  2. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    That means taking those real-time insights, and applying it to the content strategy immediately. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    This is where human SEO intelligence and SEO tools combine to provide critical insights. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. The original algo hit typically feels like a punch in...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Use Google’s PageSpeed Insights Tools Last, but not least, is to test your webpages via Google’s PageSpeed Insights. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting...

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. However, he was replaced by a well-known advocate in the search...