Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. Keyword length segments have appeared in several articles dedicated to advanced segments because looking at traffic by keyword length can...
These insights are sure to impress leadership and your co-workers. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic and time-based data...
From there it's about putting processes in place to produce continuously the key insights about what is or isn't activating the target audience, and feed them into the creative process where the art and magic of storytelling happens.
Takeaway: Engage your fans, analyze your Page insights, and ensure you are providing high quality and relevant content. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely...
In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever wordplay, respectively. YouTube has just launched an Ads Leaderboard, which will also be...
The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...
At Think Insights, there is some interesting new data on Gen C. In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily.percent of the...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Enhanced campaigns get Google+ annotations and an upgrade center.
Posting queries in this way can bring you fresh insights as well as some fantastic stories to share. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped. Perhaps, you can’t think of something new to say, or can’t...
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Did you know that measuring, analyzing and reporting insights...
Are you using Google's PageSpeed Insights and other tools to check your page load speeds? Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a ranking factor.
Cloud-Based Access: Advertisers can login wherever and get real-time insights into video performance to quickly pull reports, measure success and inform future strategies. Unruly, a video technology company, today launched a real-time analytics...
But the useful insights don’t stop there. Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching?
Although in an ideal scenario the page you optimize will attract the keyword queries you'd expect, custom segments by topic also offer up insights into competing pages (entry pages in your site that compete against each other), highlighting...
Lessons Learned and Key Insights for Webmasters When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through in their writing.
These resources can pack your whole team with new insights for a much more reasonable cost. The temperatures are rising, the birds are singing and if you look hard enough you can see the buds on the trees.
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. SES London speakers share their insights.
Given the oversaturation in with cold email outreach, one way to increase your chance of getting links with authoritative guides – particularly links that are highly relevant – is to cite a variety of resources and reach out to those sites and...
