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  1. "Content Performance Marketing" – 3 Steps to Future Success

    That means taking those real-time insights, and applying it to the content strategy immediately. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Use Google’s PageSpeed Insights Tools Last, but not least, is to test your webpages via Google’s PageSpeed Insights. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. But by spending so much time analyzing their...

  5. Survey Says: Stop Making Assumptions About Your Content

    Surveys provide a relatively easy way to poll varying audiences in a scalable way, producing actionable insights that complement your other metrics, but there are some standard dos and don’ts: Amidst all the discussion, there was one specific...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. While attending ClickZ Live San Francisco’s session on...