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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    A quick surface evaluation of the ecosystem you operate in can provide insights into your community and how you can serve them better. During the course of human events - well, at least when engaging your community - it becomes necessary from time...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    This is an opportunity for you to talk about how you can use a survey to get fresh and unique insights into their customer base. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create...