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  1. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    The key is not just to hop on the hot topic bandwagon, but adapt these themes and insights to fit your program and execute against them better than your competitors. I strongly believe that marketers can always learn something from one another...

  3. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  4. Delving Into the Auction Insights Report

    The Auction Insights report is a super useful report in AdWords. The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected...

  5. Stoxx leads the way with value-focused smart-beta service

    The company also has several value-focused offerings that he describes as "Warren Buffet in an index" , which aim to offer the insights of an active manager at a fraction of the cost. Index provider wins the 2014 award for index innovation in Europe

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...