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  1. How Can Good PPC Managers Become Great PPC Managers?

    They work to push their results to the next level, to provide insight, and to solve tough problems. When it comes to insight, great PPC managers: Great PPC Managers Uncover Insight From Data Good PPC managers know their way around tools like Google...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    There are many benefits for this approach, not the least of which comprehensive insight on performance. When planning an integrated marketing approach, a historical perspective provides the insight needed to guide allocation of resouces to promote...

  3. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. The truth is, hashtags are widely misunderstood, misused and abused, as demonstrated in the humorous #hashtag skit video below...

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Clicking through on Rockler's search result leads to a page that walks the reader through the various types of table saws and offers insight into what to look for when buying a table saw: Another way of looking at this is that a significant...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics offers the following additional insight: Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? In an attempt to provide insights related to ABC's (Acquisitions...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    From The Most Repinned section, you can glean insight into your followers. Using Google Analytics to Track Visitors from Pinterest Here are some questions that can be answered by analyzing the data from Pinterest Analytics:

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. Followerwonk helps explore and grow your social graph with Twitter analytics...