Capture the data and track the behavior of other shoppers who visited your site while in store to gain invaluable insight. Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition...
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
So how do you gain insight into problems you don't know about? Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to...
Bailey mentioned that “Subscribers, Fans, was a great resource to gain further insight in how to further succeed in collaborating with social media and email marketing. Ask them to share their stories, photos, and opinions to gain insight into...
Search Engine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight into how Google has been using merchant quality signals. Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update...
Social presents many unique opportunities to build relationships, gain insight, and make sales. Buyers are looking for individuals who understand their day-to-day challenges and have solutions that solve them, insight, and unique perspectives.
GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...
When you want to gain insight into how your website is performing, one of the most basic, yet crucial functions (and one beginners are completely unaware of) is how to change the time period you're looking at and compare one time period with another.
Share of Voice report in Bing Ads in a gold mine of insight. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from...
Heatmaps are a great way to gain visibility into where user’s might be trying to click, giving you insight into what should be clickable. Bounce rate is one of those quality metrics that gets tossed around a lot in the search engine space.
Brands can gain insight into how they can connect with their audience, stand out from other sponsors and ultimately boost their ROI. These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers...
Was it shared via social channels and if so how much and by whom – could Klout or amplification metrics add more insight value here? Closed Loop marketing is the next step in the process and is where the insight you have now gained can begin to...
Checking this Google property feature can quickly show you these issues and give insight into whether you need to spend the next 15 minutes writing unique title elements, creating redirects, or thinking about which of the multiple pages should...
This decision comes as a shock to the SEO industry, which relies heavily on ranking data scraped from Google’s search results pages to gain insight into the effectiveness of SEO campaigns. Popular search engine optimization, social media, and PPC...
What’s more, doing this at an early stage gives you great insight into how to integrate your online, digital, traditional and offline. Google has made it hard for anyone to gain quick results by trying to "game the search engine" or use black hat...
Focus in on one main insight you’ve gained from your survey and make that the subject of a well-written press release. You gain a better understanding of your client’s customer base – and that understanding allows you to create better content.
Understanding the spend levels of your competition also provides important insight into the competitiveness of the marketplace. To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, search engine marketers (SEMs...
Glimpse uses their crawl data with Facebook’s Open Graph to gain more insight than is available from Facebook itself. Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and...
With all the different verticals and niches SEO professionals play in, it’s hard to gain insight from within our silos and keep perspective into everything that is happening, such as the impact of numerous algorithmic changes.
The "social spine" metaphor not only provides insight into how Google perceives Google+ but also a glimpse into how they view Google as a platform. To gain some perspective, consider that every day: percent of Internet users access a search engine...
