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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    But then again, sometimes you’ll stumble upon the key insight early in the process and unlock major pockets of new growth virtually overnight. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    With the bigger picture detail in place it is then a case of looking a little deeper for more insight. Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what...

  3. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    It's important to remember that the Bing bots are different than the Google bots, and the crawl information tool can help give you insight. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners.

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Google Webmaster Tool Search Query Data Provides Partial Insight Then if you haven't immediately lost their attention with the use of acronyms and jargon, also let them know that we're still able to measure our efforts and gain strategic insight in...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? Google Analytics offers the following additional insight: In an attempt to provide insights related to ABC's (Acquisitions...

  7. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or statistics. The following tips give a good framework for how marketers and advertisers can build...

  8. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter said this data coupled with the tool's analytics offers insight into how a piece of content published on a particular site will perform. In a nutshell, the tool offers a straightforward way for content producers to optimize their...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The amount of content and insight exchanged at Share13 was quite staggering ¬– far too much for me to do it all justice in one post, as this has only captured half the speakers. Fix your analytics. CRMs and marketing automation tools can be...