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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Once you've corrected your site design, your Web analytics will provide more accurate insight into what incremental changes you could make to refine your conversion success. They tell you where someone went, but not who they were or why they went...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. By being customer-centric, continuously optimizing and innovating, and...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    But then again, sometimes you’ll stumble upon the key insight early in the process and unlock major pockets of new growth virtually overnight. What began as a passion project among small pockets of data-driven marketers has become the central focus...

  5. So Why Did All Those Movie Sites Lose Google Search Traffic?

    It is well worth a read, especially for those in the entertainment industry seeking insight into traffic fluctuations seen over the last month or two. On February 14, people were noticing fluctuations in rankings, but some webmasters were reporting...