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  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. When people find out I’m the author of Google AdWords for Dummies...

  3. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  4. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    With this additional insight, tweak and perfect your ad timing, promotions, and budgeting to get the most from these top shopping days of the year. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up.

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. But it can be a difficult area to manage, especially if your business has thousands of SKUs...

  6. What’s the Deal With Links From M.Biz? Should You Disavow?

    If any of you have insight on why m.biz has so many of these clone sites, please let us know in the comments. I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch.

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. Google subsidiary DoubleClick has announced three additional tools...

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and...

  9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  10. Survey Says: Stop Making Assumptions About Your Content

    One of the more underutilized methods to gain additional insight, both internally and externally, about how your content is resonating, is by soliciting feedback through surveys. Last month, I attended an industry conference on programmatic buying.