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  1. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Provide interesting content or insider deals and promotions for your social media fans. Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales.

  2. Eric Schmidt on Search Result Answers, Social Failures & Google Offers Launch

    Business Insider has live blog coverage of Schmidt's interview. Google Offers, Google's new service offering discount deals of at least 50 percent off while taking a 20 percent cut from sales, launches today in Portland, Oregon and will be...

  3. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Insider tip: filter on "anyone know" or "ne1 know" plus your keywords and you should find a slew of people that could use your help. Remember, more individuals will mention non-specific terms; ensure your efforts are aligned to your brand's...