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  1. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Provide interesting content or insider deals and promotions for your social media fans. Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales.

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    Learn more PPC Insider Tips at SES New York 2013: Sure, sales may be increasing, but you may be paying more for them. As disturbing as this discrepancy may be, it can also help you gain deeper insights into your PPC campaigns.

  3. Eric Schmidt on Search Result Answers, Social Failures & Google Offers Launch

    Business Insider has live blog coverage of Schmidt's interview. Google Offers, Google's new service offering discount deals of at least 50 percent off while taking a 20 percent cut from sales, launches today in Portland, Oregon and will be...