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Inside Social Games

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Games, Anyone? Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking Report. Facebook tests larger photos and icons to increase the prominence of links...

  2. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    They are targeting the social site's users who have played particular video games, watched specific videos, or listened to certain songs, among other possible examples. Over the last year, brands have been able to run Sponsored Stories - or social...

  3. How to Use Social Media in Christmas Marketing

    Look at previous successful festive campaigns: Elf Yourself, Pimp My Sleigh, and the many successful Christmas-themed mini-games. OK, I realize it's early to start using the C-word, but it's almost too late to be planning your festive social strategy.

  4. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    If 2010 was the year that virtual goods made a splash in western markets, 2011 will be the year that these markets begin to mature as the collective opportunity across social games, online games, virtual worlds, consoles, and mobile games reaches...