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Inside Google Adwords Blog

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Although Google has been emphasizing today was a hard deadline, an Inside AdWords blog post reveals that the process is only beginning today: starting today, we will begin upgrading all remaining campaigns automatically, bringing everyone onto the...

  3. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Inside AdWords Google Webmaster Central Blog Google Japan Developers Blog Google Apps Developer Blog Android Developers Blog Whereas brands which haven't configured authorship yet include GigaOm, MacRumors, BuzzFeed, Business Insider, Twitter Blog...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    That may explain why YouTube Product Manager David Tattersall posted an item on the Inside AdWords blog last week, “AdWords for video makes reporting more insightful, purposeful, and beautiful. Google AdWords for video can help experienced...

  5. The 16 SEM Managers You’ll Meet During Your Career

    They’ve got automated reports from AdWords sent via email each Monday morning. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client...

  6. Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

    Shared budgets can make it easier to match your AdWords spending with how your business allocates marketing budget,” wrote Iyer on the Inside AdWords blog. Google has launched a new AdWords budget option: Shared Budget allows marketers to set a...

  7. Google Makes Proximity an Ad Ranking Factor, Opens New Mobile Ad Features

    The first new feature is a chance for deeper app interaction through the Google App Extensions for AdWords. Google took the opportunity to both recap their existing mobile ad features and unveil a few new tricks in a recent blog entry.