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If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Analyzing your website data with Google Analytics is much like mining for...
With Google being able to read CSS and find its way around JavasScripting and the inside of a .js file, these scripting techniques can flag a manual review. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant...
Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force. To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. I'm a big fan of Google's Coke vs.soda vs.pop survey. To keep it simple, Google has an index of all of your current pages.
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Conversion oftentimes happens if a user currently has a free product and they're upgrading to a paid product – that conversion happens inside the Apple Store or inside Google Play. So here's what you do to start tracking in Google Analytics (GA):
Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get...
Google's Matt Cutts answers SEO questions. Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study.
So when Google sees these rich anchor text links inside a guest post, it is a clear signal of a lack of editorial standards at the site publishing the content. First and foremost, I don't work for Google.
They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
Google Analytics has been improving the way you measure social media steadily over the past year. From the original social Media reports to multi-channel funnels, Google Analytics has more or less led the way in social media reporting.
The augmented reality Google Glass eyewear isn't even available yet, but already a bar in Seattle has banned customers from using the futuristic headset due to privacy concerns. The 5 Point Café in Cedar Street, which is referred to as a "dive bar...
If a first-time shopper on Google Shopping sees two stores, one, Walmart, a store they've shopped inside before, and another, Joe's Shirts, which they've never heard of or interacted with, which has 0 Google Seller Ratings, Google is likely going...
So we need to stay realistically humble when we analyze what Google is doing or even trying to do. And, much like Google gets better because it has access to a lot of information, SEOs get better when we have access to a lot of information, too!
Dig into the social reports in Google Analytics to understand who is already talking about your brand. Make someone directly responsible for celebrating internal successes, both inside the department and to the larger agency.
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. Measure the Love: Google Analytics
As you’d expect, Google still reigned supreme with 114.73 billion search queries and a 65.2 percent market share. As you can see in the graph (Google purposely removed for context), Yandex began passing Microsoft in November, but the difference was...
For example, I might be simply looking for a “réfrigérateur” in Google France, not realizing that the majority of the people search for “Frigidaire”. A currency signal on a page, will signal to Google that your page is local to the market.
Q: When a consumer views a YouTube video while inside the Google Catalogs application (as oppose to opening the video up in the browser) is that view counted in the YouTube view counts? If the video doesn't show up when searching in the video tab...
