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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Analyzing your website data with Google Analytics is much like mining for...

  2. Searcher Personas: A Case for User-Centric SEO

    Lately, we've seen some very fascinating (though not unexpected) developments from Google that give users ever more control in the driver seat. Meanwhile, user segmentation was introduced to Google Analytics, giving marketers the ability to perform...

  3. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility...