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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? Broad Match keywords: Instead, choose exact and modified broad match to keep Google from throwing too much junk into your...

  2. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Learn with Google On August 12, learn with Google in this dedicated all-day “classroom” with four sessions hosted by Google and featuring its employees. Open to all attendees, including Networking+ pass holders, learn and chat directly with Google...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. The Changing Face of Google Regular readers of this site will be very aware of how Google is changing the game when it comes to...

  4. 7 Reasons You Need to Update Your Google Maps App

    Google teases that you "might even get a peek inside some hotels, restaurants, and more. Google Maps recently released a major update to their app for Android and iOS. The latest Google Maps is meant to provide you with "even more ways to avoid...

  5. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Both are great tools with the obvious value-add around multi-platform management, but it...