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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...

  2. SEO Fail! 10 Most Commonly Overused Website Techniques

    Infinite scroll is great for sites like Facebook where you have linear information that is best delivered in a never-ending story, but is this true for all sites or site pages? Rule of thumb: if your users aren't going to use your nav on a regular...

  3. Visual Storytelling: The Key Weapon to Content Marketing

    Pinterest and Instagram continue proving this out, and every competent marketer on Facebook can point to the power of imagery. Although there remain several negative reviews on Timeline, consider how you might better leverage this attribute in...

  4. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    Gilt chairman Susan Lyne summed up the challenge well when she said, "selling things on Facebook is like selling things in a bar. At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing...

  5. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Add an authentication method such as Twitter/Facebook (never use just Facebook, many users won't log-in with their Facebook accounts). With banner blindness at an all-time high, and users resenting the intrusion of ads inside their content space...