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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As Google mentions on its Inside Search site This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data. In fact, the production of digital and social content growth accounts...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Once inside your analytics, you can view the following information, which can be customized by date range: According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has...

  3. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Remember, you built and interact with your website and you know it inside and out. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very...

  4. Google Updates Data Highlighter, Launches Structured Data Markup Helper

    You can read a brief overview of these new tools on the Inside Search blog and a more advanced look at the tools on the Google Webmaster Central blog. If you haven’t started using structured data with Google to help your websites yet, Google has...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Analyzing your website data with Google Analytics is much like mining for...

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development.