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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the Washington Redskins...

  2. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold. Dubbed the "polar vortex," this past winter's storm system was a...

  3. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    Meanwhile the fakers are studying the trends of what is removed, looking for loopholes in the system that give them an inside edge. Toward the end of 2012, Bert Levi was faced with a choice. Amidst mounting pressure from outside competition, he was...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Analyzing your website data with Google Analytics is much like mining for...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For metrics, you're able to look at a dashboard inside Buffer to see what posts are getting the most interaction, or attach it to Bitly to include in your general tracking. It can be particularly challenging when justifying the budget for social...