SEO News

Insertions

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  1. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    HP used dynamic ad insertions and drove return on ad spend that was comparable to search (in terms of clicks and CTR), but was also able to reach 140 million people. Good morning party animals. It's Day 2 here at SES San Francisco, and if Day 1 is...

  2. Comcast, Black Arrow Join To Test Dynamic Ad Insertion in VoD

    Previous ad insertions had been static, where the ads had to be placed into the content before hand, the new technology allows the ads to be inserted on the fly. Comcast and Black Arrow have combined to start testing dynamic ad insertion into Video...

  3. Users and Search Engines Want the Same Things

    Good keyword phrase insertions in your page titles is weighted as one of the most important ranking factors you can control. While those are two very different things, you can often serve both audiences by being smart with your Web site development.

  4. Google Images In OneBox Display Further Supplant Main Results

    Google's long done what it calls OneBox insertions like this. Now with the image search testing, that example gives me an unprecedented three OneBox insertions. The insertions also mean that the "main" or "organic" listings move further down the...