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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  2. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    These can then be inserted dynamically into ad texts, just like dynamic keyword insertion. Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them...

  3. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  4. A/B or Multivariate? How to Choose the Right Type of Test

    If you were to run one on the ad about, for example, you could test removing the dynamic keyword insertion (DKI) from the headline and using the call-to-action “Click to Try it”. When it comes to creative testing, the two main areas where people...

  5. Guidelines for Running a Successful Competitor Brand Name Campaign

    For your competitor-based campaigns and ad groups make sure to stay away from dynamic keyword insertion as you may end up with a few cease and desist letters in your mailbox. While some SEM account managers may frown on this, this tactic can work...

  6. Killer PPC Ads: The Fundamentals

    DKI (dynamic keyword insertion) is an advanced tactics that automatically inserts the keyword into the ad. The competition isn’t kind. There are likely thousands of advertisers in your industry looking to fill that ad space with clever copy and...

  7. Why Search Agencies Should Tune Into the Display Buzz

    Consider this: display used to work much like traditional advertising, where you needed to research potential advertising channels, negotiate rates with a publisher, then sign off on an insertion order — but it doesn’t work like that anymore.