SEO News

Innovations

RSS
  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Connecting the dots to find desirable audiences...

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Through lead generation cards and other innovations, Twitter is removing friction where possible. That was the opening message from Bruce Daisley, UK Managing Director for Twitter. Citing Oreo's success story from last year's Super Bowl and Oreo's...

  3. Doodle 4 Google 2014 Contest has Begun

    Astro Teller, overseer of the many new technologies and innovations underway at Google[x] "If I could invent one thing to make the world a better place. This is the thought occupying many young minds right now.

  4. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    DG: As mobile search evolves, with innovations such as Google Glass, do you see any potential new issues that Google may need to address? As of 2013, that number is closer to 60 trillion unique URLs, according to Patrick Thomas, a specialist on...

  5. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    In addition, we have teams dedicated globally to abuse reporting on our services and the development of new innovations to combat child exploitation more broadly. Bing has added a pop-up warning that will appear when someone is about view images of...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    These recent innovations in digital advertising measurement are changing the way we think about effectiveness. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?

  7. Winning the Search & Social Game of Thrones – Q&A With Bing's Duane Forrester

    AB: What excites you most about Bing's recent innovations/tools? We discussed the overlap between social and search, and why social drives important signals that help determine rankings – with the key focus on understanding where search is heading...