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Innovation Search

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  1. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Remarketing List for Search Ads (RLSAs) I think is possibly the biggest innovation and opportunity in search in a long time. However, what I think so many people miss is digging into the search phrase report that shows what other queries are being...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    People Search: As a user, you want one place to find everything you need. You can use Yahoo Search to find people, blogs, places, maps - anything. That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no...

  3. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to search results.

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet provided great clarity for others. Forward thinking marketers have been evolving and developing content and on...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...