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Innovation

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  1. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. This is how Loni Stark, director of product and industry marketing at Adobe, helped...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Culture of Innovation By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Your company can as well, says best-selling author and online conversion...

  4. U.S. Search Awards 2014 Nominations Now Open

    Innovation Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags.

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Forward thinking marketers have been evolving and developing content and on-page strategies in line with Google innovation. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  8. Could Bing Ever Overtake Google in Search?

    Microsoft is obviously serious about mobile and mobile innovation. Preface: I'm pissed at Google. I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while...