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Innovation

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Culture of Innovation By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Your company can as well, says best-selling author and online conversion...

  2. U.S. Search Awards 2014 Nominations Now Open

    Innovation Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags.

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Forward thinking marketers have been evolving and developing content and on-page strategies in line with Google innovation. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  6. Could Bing Ever Overtake Google in Search?

    Microsoft is obviously serious about mobile and mobile innovation. Preface: I'm pissed at Google. I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Future of SEO: Investment, Innovation & Integration The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe. Even the very subject on the correlation of change and...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions. Google says it wants to help businesses put together an accurate image of their customers through Google Analytics.