SEO News

Innovation

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  1. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones. However, all is not lost. Many of the features from the newly retired products have been integrated into other areas...

  2. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. This is how Loni Stark, director of product and industry marketing at Adobe, helped...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Culture of Innovation By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. Your company can as well, says best-selling author and online conversion...

  5. U.S. Search Awards 2014 Nominations Now Open

    Innovation Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags.

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    Forward thinking marketers have been evolving and developing content and on-page strategies in line with Google innovation. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some...