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Initiatives

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  1. PPC Management: Your Past, Present & Future

    And they aren't forward-thinking, large-scale strategic initiatives. Your Future: Prioritized Strategic Initiatives Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present...

  2. Pick Up on Current Events for Link Building

    Charity initiatives with a lot of media attention are sure to follow. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient than creating...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.