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Initiatives

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  1. Pick Up on Current Events for Link Building

    Charity initiatives with a lot of media attention are sure to follow. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient than creating...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Since the Aberdeen research focused primarily on company-hosted events, it was interesting to see the shift in how organizations are developing event marketing initiatives. This article discusses the comparisons drawn and how B2B SEO can augment...

  5. Searcher Personas: A Case for User-Centric SEO

    Ultimately, you want everyone involved in marketing to be thinking and talking (and dreaming) about the target personas when developing and executing marketing initiatives. We would love to know, for future discussions: do you already use (or plan...