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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing...

  2. PPC Management: Your Past, Present & Future

    And they aren't forward-thinking, large-scale strategic initiatives. Your Future: Prioritized Strategic Initiatives Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present...

  3. Pick Up on Current Events for Link Building

    Charity initiatives with a lot of media attention are sure to follow. Attracting a lot of attention with your website is one of the best ways to build links. Giving your website an active role in current events is a lot more efficient than creating...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, integrated strategies work much better than stand-alone initiatives, but small business budgets are prohibitive. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.