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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    And mobile implementation is not just a set-it-and-forget-it initiative, he added. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the company shows that 27 percent of sites studied have...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's important to take time between each content initiative and not oversaturate the market just to get your organization's name out there. Now, content marketing has established itself as the backbone to building and maintaining relationships with...

  5. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society organizations (including human rights and press freedom groups), investors, and academics to protect and advance...

  6. The 2014 Super Bowl Commercials Just Kicked Off

    According to Unruly, "The Super Bowl catapulted the real time marketing initiative forward in 2013. Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads of all time were launched...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. In fact, Aberdeen's 2012 Marketing Lead Management...