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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. If I'm thinking about offering a vegan meal delivery service, I can create very different products...

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    However once the initial publishing euphoria was over, the traffic stats returned to near normal, as is apt to happen in the early stages of content marketing. Ensure you have been on a regular publishing schedule for at least 3 months prior to...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  4. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    It started with managing the reputation of the world's largest SEO firm, then progressed into offering management services to clients. When you see just how badly some of the world's top brands messed up in 2013, your initial reaction will be to...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Oftentimes, strategic partners, distributors, or other vendors offering complementary solutions will attend these events and trade shows, giving SEO professionals the chance to put a face to a name (otherwise only seen in email or social media...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering medical or health information that could impact your physical well being. At first glance, you might feel like this new YMYL quality rating won't affect your website, because of Google's initial description that these are sites and...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. Google is offering a $500 per month credit for GA Premium users to begin utilizing the Google...

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Regardless of your product or service offering, you should start planning for Q4 right now. Deliver ads to those individuals with a similar message as your initial email contact. Q4 happens at the same time every year – yet, somehow people are...

  9. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Initial Takeaways The Keyword Planner leads directly from keyword research to ad groups and subsequently to the creation of campaigns, offering advantages due to an integrated process – particularly in the field of PPC, the main area of application.

  10. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Post-Download Revenue:In the initial example, Segment 1 appeared more cost effective than Segment 2 using the cost...