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Inherent Value

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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Once you've bridged those gaps, you'll see even more value out of your Web analytics and A/B testing efforts. The greatest difficulty in performing this task analysis is avoiding the inherent biases of being too familiar with your existing design...

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    Most organizations are metric driven and the value of content is more easily communicated. Inherent creativity produces content that is more unique. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Because CEOs operate on a different level, it is imperative that the value proposition be based on impact to the bottom line. When they have evolved with the space, they are likely to have an inherent comfort with social engagement.

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    We have to play it smart, we have to put in the work, and we have to produce something that has inherent value. Great, useful content won't always be rewarded with links, but if often will – it can be used for references and citations, or it can...

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For visitors who hit any one of these pages and were a free (but not paid) member, I hit them with an ad that spoke to the value of the client's paid service for that particular use case, which also sent them back to that particular use case page...

  6. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...