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  1. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. The use of online advertising on search engine results pages to help visitors find your website.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Step 7: Practice Distributed, Search-Informed Communications, and PR I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just the local results block...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Since encrypting search, Google has replaced “not provided” organic search data with organic search represented in Channel Reports; this is just one way to assess a multi-channel approach. Far too often, marketers depend on search position, fans...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. Although search and social elicit different...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  7. Google Blocks Child Abuse Images on 100,000 Search Terms

    Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. The move follows UK government calls made earlier this year for search engines and Internet service providers (ISPs) to do more to...

  8. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    It means creating content that will help educate and inform the buyer to help them progress down the buying funnel and make an informed decision. Industry research shows that 86 percent of buyers begin their buying process with a non-branded search.