SEO News

Informed Search

RSS
  1. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. While there have been technological advancements that enable more sophisticated multi-touch attribution models...

  2. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. The use of online advertising on search engine results pages to help visitors find your website.