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  1. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. The data provided is based on others who matched for the same search query. Every month mobile becomes a more and more important factor...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. While there have been technological advancements that enable more sophisticated multi-touch attribution models...