Having data points such as cost per conversion, conversion rate, and even total conversions would be extremely informative and actionable. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is...
Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization...
And that means that, for the most part, (at a high level), the kind of content I would find informative is the kind of content you would find informative. While the specifics of your content strategy is still informed by data, this starting point...
Finding the right balance between design that looks modern yet simplistic in nature, informative and engaging for the user and maintainable for SEO performance is the bedrock of success. To compete successfully in today's new media landscape...
Kristine Schachinger has written several informative articles on the topic, which I highly recommend and a simple search for NSTIC will provide you with plenty of strongly held opinions from both sides of the argument.
However, the story you can tell to your client at the end of that process, is much richer and informative as well. GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless.
If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI). Quality content seems to be the main edifice on which any SEO campaign can gain a...
You will ultimately get more informative data about which elements of what you have to offer resonate, and the consumer gets exactly what they want. The following example seeks to demonstrate the difference between an ad with a textbook CTA and one...
If you submit a guest post laden with optimized links to your product page when it is supposed to be an informative article, the blogger will most likely reject it. There are many reasons an outreach team can fail at earning coverage for a brand.
Embedding informative, educational and helpful videos within your content will undoubtedly boost time on page and elicit more of those “long stays” that Google is placing more and more value on with each Panda Update.
The strategy of spamming wire services with sales pitches or informative articles under a press release header has been recognized, and Google's Distinguished Engineer Matt Cutts has said in not to expect much power from these types of links just...
Useful or informative – in the travel sector there are three main ways of doing this: All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing theory.
In an fantastically fun and informative keynote, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book "Bringing Down the House" and the Kevin Spacey movie, "21. Funny and informative, Ma not only provided some...
Your content should be highly informative. Would you link to this content as an informative resource? This year looks to be more of the same. Since Panda first hit the scene two years ago, thousands of sites have been mauled.
Add appropriate and informative links to other great on-site content as well as links to highly-authoritative websites. For small business owners, the discussion is much more practical and alarming. Specifically, small business websites do on-site...
If you are providing a service or product that delivers genuine value to those who buy it, you should have people within your organization who have a capacity for producing informative, persuasive content.
The keyword “obama gun control” produces some informative results for December 2012: With the December massacre at Sandy Hook Elementary in Newtown, Connecticut and the prior shooting at a movie theater in Colorado, the government is now taking...
Ensure your videos are relevant, informative, and rich with content. If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience.
An informative analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and...
We also work closely with an outside partner who is known for putting together high quality, informative videos. How do you do it again and again with thousands of people across the country? Clayton Homes builds, sells, finances, and insures...
