SEO News

Informational Query

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Kasteler said they’ve found about 80 percent of keywords out there have informational intent. During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets, like transactional or...

  2. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Know = Informational Content Capture early buying cycle, long-tail traffic via informational content. From a natural link acquisition perspective, it’s much easier to attract quality links to great informational content than it is to key...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.

  4. Creating an Effective Keyword Portfolio Means Understanding the Search Landscape

    Correspondingly, Google will deliver informational-based pages that carry high domain authority, cover a broad variety of subject matter (that isn't just Michael Jackson themed), and deliver higher levels of content than other websites.