SEO News

Informational Queries

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  1. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Know = Informational Content Capture early buying cycle, long-tail traffic via informational content. From a natural link acquisition perspective, it’s much easier to attract quality links to great informational content than it is to key...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    And to place something else into perspective, of the 100 billion searches conducted on Google every month, just how many of those are “informational queries” compared to commercially related, or actual “shopping” queries?