I like real world examples, so say you run a site on family safety. Are they gathering information or are they further along in the buying cycle? It appears that the link potential is high (many opportunities exist with video security companies...
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. Parviz wants the world to see Glass in the context of Google X: It’s aimed at making access to...
Marketing would be the easiest job in the world. Let's apply this scenario to the online world. To review, channels providing "assisted" conversions are those that appear somewhere in the consumer's purchase path but are not always the last...
Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...
In the real world, we talk about languages by using their name, for example "English" or "French". Some use dashes, some underscores and some have no additional information. Bounce Rate: This helps you review whether the site doesn't work for any...
In a perfect world, your new customer would discover a secondary product right after they made a purchase (or ideally before so they can add it to their cart! Your new customer/prospect has taken the time to review your website, consider their...
With more than 1 billion smartphone users around the world, a number expected to reach 2 billion by 2015, it's no surprise that mobile search is quickly becoming the number one way users search. The key is to build a strong local page that includes...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
There are three quick tests people can use actual search results for, but these are the tip of the iceberg when it comes to analyzing your SEO world. I hope to see many of you reading this at SES New York in late March, and also appreciate comments...
It's written by someone who is obviously a damn fine link builder with real world experience, and that's the kind of thing we all need more of. Again, it's nice real-world stuff. Actually there's a lot of information here about PageRank, which is...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. These links offer added usability for users who want to consumer specific pieces of information quickly.
The next step along the route to revenue looks at the "Consideration" phase where engagement – as well as other factors – can affect click-through rates (CTR) in search results, an oft overlooked, and underrated metric in the world of SEO.
Without any online marketing in the first 9 years of the business, you managed to defy all the odds and make it in the business world. Don’t worry, how’s about I call your admin assistant with the information?
Although Google's Distinguished Engineer Matt Cutts hasn't written about social signals as part of Google Plus Your World since January 2012, there is evidence that Google is paying close attention to social signals, on and off Google properties...
In a world where we talk about the importance of content, wouldn’t it be amazing if there was somewhere that just gave content a score and had it all indexed by topic for you to look at? This is the wild world of reviews, an increasingly important...
Same thing happens in the world of search. For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). These partnerships help us bring in relevant, timely and topical information...
Contrast between colors can make a dull story into an exciting one and conversely can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.
Turned into a video and timed for the so-called "end of the world" in December 2012, it became a fresh tactic that once again earned high quality links and a host of social media shares. A product page, for example, could be greatly enhanced with...
No more passwords is the main selling point of the NSTIC program to the User (Me), so it takes a lot of reading and dissecting of documents to understand what is not being stated and what words like “privacy” and “anonymity” mean in the identity...
The new world of SEO is heavily focused on the message you send, whether it be search engines or users. Review Your Robots.txt File; Assess Your Meta Robots Tagging This is true to some extent as a full SEO campaign involves the strategic revision...
