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  1. What is Mobile App Attribution & Why is it Important?

    Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. Once a user clicks into any app store environment, their actions enter a black hole and we can no longer...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. If users take the time to limit tracking, the information will still be sent to...

  3. Google as Your Identity Provider: Where Are We Now?

    The Centers for Medicare and Medicaid Services wants to move away from providing credentials and instead leverage the National Strategy for Trusted Identities in Cyberspace, or NSTIC, according to CMS Chief Information Officer Tony Trenkle”

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Like PRWeb, PitchEngine also allows brands to share news information quickly via an an SEO and SMO friendly platform. Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows brands to tell an engaging and optimized...