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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    For example, if it’s running out of a size, or a promotion needs to change, how will this information be managed? Here’s what we do know: mobile is between 10 to 20 percent of retailers’ traffic today.

  2. Writing Your Way to the Top of Search and Social Results

    Tip: Free can cost you if the information is outdated! Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing...

  3. Introducing the Local Marketing Adoption Curve

    Is basic yet essential information about your local businesses accurately listed? Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    I also don’t need to tell you just how much data we have to deal with today. Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, make sure your landing pages provide rich information based on what users are searching for. Here are five things you can do today to ensure the recovery surge is going to pay off, and not send you back to the gray area of Panda.

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    Today, Peep is one of the most respected bloggers in the industry. While that isn't always true in conversion optimization (you need to test everything before blindly applying the tactics that worked for one website to your website in a different...