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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What internal IT resources does the CMS require? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local...

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Pick your vertical - news, sports, etc or use something more meaningful like the local music scene, internal departmental resources and Minerazzi helps you search and index documents on that topic. In my book, that is a technology waste.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    What's more, Siri totally disregards PPC so if your strategy up until now was heavily paid, you’ll need to relegate more resources to SEO. Google Goggles: The Goggles experience is improving rapidly in the wake of Glass and it's obvious that as...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Small sites won’t have sufficient resources to defend themselves. Do you have other anti-SOPA resources to share? Image from technology companies’ letter to congress, November 15, 2011 In what is quite possibly the most unintentionally ironic...

  5. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the...

  6. Social Media Marketing 101, Part 2

    Make sure you have the resources and time available before you begin. Do you need special technology in place before you begin? To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and...

    Published
  7. SearchDay | Selling SEO During an Economic Downturn

    More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources PROFITABLE PPC David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.

  8. The Ghosts of SEO Past and Future

    We have several resources pages, which are exactly that: resources. Obviously, these sites needed traffic to make any money: so they either came up with really cool (and free) giveaway technology or they bought traffic from Lycos and others.

  9. Zvents blends local search with current events

    One of the key resources he uses is Zvents. Zvents built its platform using their own technology (Gordon Rios, the CTO, worked at Inktomi). Federated (or blended) search presents results that include images, text, local reviews, events, news, and...