Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
As Google continues to update its search engine technology, the requirements associated to gaining good keyword placement in search results, have become more difficult to attain. Martin Jones, co-founder and managing partner, March Communications...
As far as the SEO vote of confidence on PitchEngine, Zog Media Founder and CEO Jeff Herzog who is widely known as the founder of marketing giant iCrossing, partnered with PitchEngine in 2010 to develop its proprietary technology that combines both...
Forrester’s Shar VanBoskirk recently announced she’ll be adding search marketing agencies and SEO platforms to her Waves, in which she performs detailed analyses of technology vendor and service providers in different sectors.
Technology is a Necessity, Not a Luxury But the paid search community almost never discusses them (a point Kevin Lee made two years ago). How Much Is The Search Worth? Your +1s – Search results will include your own +1s in the results, reinforcing...
Off-the-shelf systems are available and some agencies will use their own technology. The information here will give you all the basic starting points you'd need to be able to understand what's involved and what you'd need if you wanted to set up a...
Not just iPhones: While iPhones are the gold standard of mobile technology, they are not the only (or even best) way to reach B2B decision makers. As illustrated in the table below, sources of information are most important in the search and...
Drawing upon nearly 20 years in the world of B2B marketing, she helps technology companies devise winning content strategies. Search engine optimization is a critical part of the B2B marketing mix. The idea that makes me cringe every time I hear it...
We were early customers of some second generation search technology, but quickly hit the limit of what existing tools could do. The company was formed by two serial technology entrepreneurs, Lucinda Duncalfe and Craig Danuloff, with the explicit...
The chart below indicates that industry professionals have a full plate of initiatives to consider, the top priorities being project and technology research. Search engines are not the only place industrial professionals are going when looking for...
Search Related Technology PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Those are just a few of the takeaways from SEMPO...
Google's YouTube has bought digital video technology company Green Parrot Pictures, a move to enhance video quality and playback speed while reducing bandwidth on the web's most popular video-sharing site.
Tool to Connect Paid Search Data with External Conversions: Once you have an ID for a keyword and a value for that ID, you need technology to stitch together the two so you can measure, report, optimize, and bid on business outcomes.
Google has launched Art Project, an online walk through the world's greatest museums, using the technology they employ for "Street View. Seems Google may need to add spam filters if their real time search results are not to become inundated with...
This is the display equivalent of the PPC management platforms -- DSPs are technology platforms that provide access to multiple auction-based yield optimization platforms, publishers, or ad exchanges.
The point is that B2B search engine marketers need to be ahead of the game when it pertains to how new technology advancements can be leveraged for managing an SEM program. Get Your Head Around Technology Solutions
Now, you can learn social media marketing without a tablet computer, but a couple of iPad apps are an integral part of the 30-hour Rutgers Mini MBA Program which provides new career skills in a field that is defined by social media technology and...
Often, that's a technology problem. That requires technology that supports side-by-side attribution analysis. Ultimately, attribution is a technology and analysis problem. "The Google Tax: The High Price of Free Search Marketing Tools," outlined...
Of everything that Hotchkiss discussed, the piece that stood out to me most was his conclusion that "technology doesn't cause change, technology enables change. The use of technology to help shape and inform purchase decisions among a C-suite...
He is also the former marketing VP of two publicly traded technology companies. She rocketed to top of search results. When I first glanced at the schedule for Search Engine Strategies New York, David Meerman Scott's opening keynote presentation...
