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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. Brands that win are brands that know where their audience is and how they like to receive information, and...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Much of this is due to the progress we've made in technology. In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. The unfortunate reality today as a result of...

  3. How to Build Your First Content Marketing Strategy

    Retail businesses can be affected negatively by technology. The right information goes from "how to choose a lawyer" to "the top 10 things every woman should know during a divorce. Sites with unsavory linking practices, sub-par content, and no...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer, electronics, software and technology sites are coming from Google secure search. Visitors to these sites may be more savvy with technology and...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    An evolution of technology and processes that support strategies for reaching the right customers with the right information across the buyers journey. BuzzFeed serves a need like supermarket tabloids serve a need for information and entertainment.

  7. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    As far as the SEO vote of confidence on PitchEngine, Zog Media Founder and CEO Jeff Herzog who is widely known as the founder of marketing giant iCrossing, partnered with PitchEngine in 2010 to develop its proprietary technology that combines both...

  8. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Not just iPhones: While iPhones are the gold standard of mobile technology, they are not the only (or even best) way to reach B2B decision makers. As illustrated in the table below, sources of information are most important in the search and...

  9. 4 Key Recommendations for B2B SEO in Industrial Markets

    The chart below indicates that industry professionals have a full plate of initiatives to consider, the top priorities being project and technology research. Search engines are not the only place industrial professionals are going when looking for...

  10. State of Search: Strong SEM Industry Growth Projected in 2011

    Search Related Technology PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Those are just a few of the takeaways from SEMPO...