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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group did not act as pitchmen, but as reporters. Teach your PR and content marketing department to work as reporters, act like journalists.

  2. The 2014 Super Bowl Commercials Just Kicked Off

    We have the advance notice – now's the time to film real chili peppers re-creating the Red Hot Chili Peppers' halftime act and featuring your products! The marketing technology company also found the number of video shares has grown 30 times in the...

  3. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Reflecting previous rhetoric from all the companies, including joint letters and petitions, the demands made of the US government also match up with the USA Freedom Act, a bill currently being put to the House of Representatives.

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  5. Google Faces £500,000 Fine if Privacy Policy Isn't Changed by Sept. 20

    In our letter we confirm that its updated privacy policy raises serious questions about its compliance with the UK Data Protection Act. Failure to take the necessary action to improve the policy's compliance with the Data Protection Act by...

  6. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  7. 3 Mobile Marketing Must Haves for the Holiday Season

    Rather than finding ways to inhibit the act of showrooming – a truly lost cause –retailers can instead guide the trend and users’ mobile research process back toward their brand. It seems as if the holiday season begins earlier and earlier each...

  8. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PitchEngine Lets the Brands Act Like Journalists As far as the SEO vote of confidence on PitchEngine, Zog Media Founder and CEO Jeff Herzog who is widely known as the founder of marketing giant iCrossing, partnered with PitchEngine in 2010 to...

  9. Google, Facebook & Amazon Quietly Forming Tech Lobbying Group?

    Google and other Internet companies oppose and stop the Stop Online Piracy Act (SOPA). Technology giants – and often competitors – Google, Facebook, Amazon, and eBay are expected to join forces to form a lobbying group known as the Internet...

  10. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail environment, brands must be ready to act – not only by making sure their web content is accessible via mobile device, but through partnerships and...