The mobile shopper can act much differently than one browsing off of a PC. And, they are investing a greater percentage of their revenue in technology and content – 7.9 percent up from 6.5 percent – because they realize that high-quality content...
Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. The harder legwork is ideal for algorithm-driven technology like natural...
This is going to create unprecedented stress on web leaders who will need to invest in people, technology, and training to capture, analyze, and act on this high volume of data across devices and platforms.
Most editorial opportunities are time sensitive and you need to act quickly. The future of SEO is not in the technology, it’s in the ability to tell stories that readers and Google will find interesting… and that’s public relations.
Many factors succeed in determining the way in which Internet marketing tactics are handled throughout the year, but no matter what year it may be, there are always events that are going to change how (and what) the public searches, how they shop...
Your enterprise SEO strategy should be set up to take the in-depth analytics and data and actually act on it. Time variance – Ensure you have the ability, technology, and resources to measure these over a period of time so you can analyze...
How you identify, measure, attribute value, and act on those opportunities is always going to be our biggest challenge. We found that, even by looking at a small sample of just the retail, financial services, and technology verticals, brands are...
Rather than finding ways to inhibit the act of showrooming – a truly lost cause –retailers can instead guide the trend and users’ mobile research process back toward their brand. It seems as if the holiday season begins earlier and earlier each...
PitchEngine Lets the Brands Act Like Journalists As far as the SEO vote of confidence on PitchEngine, Zog Media Founder and CEO Jeff Herzog who is widely known as the founder of marketing giant iCrossing, partnered with PitchEngine in 2010 to...
Google and other Internet companies oppose and stop the Stop Online Piracy Act (SOPA). Technology giants – and often competitors – Google, Facebook, Amazon, and eBay are expected to join forces to form a lobbying group known as the Internet...
With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail environment, brands must be ready to act – not only by making sure their web content is accessible via mobile device, but through partnerships and...
Google received a request to remove 70 YouTube videos for violating the German Children and Young Person’s Act. The Government of Pakistan’s Ministry of Information Technology asked Google to remove six YouTube videos that satirized the Pakistan...
Companies in healthcare and insurance need to ensure that their technology infrastructure, record-keeping, and privacy policies are compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
Whether they realize it or not, search marketers are best positioned to own the significant slice of the digital budget if they act now, and if they act in the right way. If you’re thinking about using a Paid search technology or planning to change...
Are search engines really viable to act as "curators" if not them then who should be running this "ORG"? Robots meta tags and robots.txt are two examples of search engines affecting adoption of technology due to their position in the content...
In another case, a Missouri man alleges that Google violated the Wiretap Act and is asking for damages on behalf of 62 million users, according to paidContent. We are aware of this issue and are continuing to make enquiries with Google to ensure...
From an advertiser's point of view, a code "allows the person to act at the moment of their interest," Matus says. Nellymoser is a mobile marketing and technology company that works mostly with publishers and ad agencies, handling the backend of...
Indeed, at that time, the MPAA and other major content producers including Activision, NBC Universal, Viacom, and the Recording Industry Association of America (RIAA) were pushing the phrase “rogue websites” as they lobbied for COICA, the...
At that time, they told V3, "While we take no position on the ultimate legality of Google's practices under the anti-trust laws and the FTC Act, we believe these concerns warrant a thorough investigation by the FTC.
