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  1. How to Solicit Feedback from Prospects and Customers

    There is a lot of "get information from the customer" technology available to us. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or sales page that collects contact information and...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. The developers over at Yandex accomplished this creation of...