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Information Systems

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  1. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. Normally, third parties use a unique email address for cross-device attribution because third parties can’t...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. Unfortunately, as it does for so many businesses, updating our online location information...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    SEO is also about creating navigation and archiving systems that make sense to both humans and technology. I have conducted usability tests with different branches of engineers (chemical, mechanical, electrical, systems, etc.